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Digital platforms’ boundaries: The interplay of firm scope, platform sides, and digital interfaces

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Title: Digital platforms’ boundaries: The interplay of firm scope, platform sides, and digital interfaces
Authors: Gawer, A
Item Type: Journal Article
Abstract: This article explores what factors drive digital platform firms to set or modify their boundaries. Building on economics, strategic management, and information systems research, I suggest that digital platforms make strategic decisions over three distinct types of interrelated boundaries: (1) the scope of the platform firm (what assets are owned, what labor is employed, and what activities are performed by the firm), (2) the configuration and composition of the platform's sides (which distinct groups of customers have access to the platform), and (3) the digital interfaces (that specify the 2-way exchange of data between the platform firm and each of its sides). In this article, I explore the interdependence between these seemingly separate decisions and the role of some important moderating variables. These moderators include whether the platform is a transaction or an innovation platform, and the extent to which the platform has developed from its initial formation stage. My work explains why we see so much variation in boundaries across platforms and over time.
Issue Date: Oct-2021
Date of Acceptance: 16-Sep-2020
URI: http://hdl.handle.net/10044/1/83281
DOI: 10.1016/j.lrp.2020.102045
ISSN: 0024-6301
Publisher: Elsevier BV
Start Page: 1
End Page: 15
Journal / Book Title: Long Range Planning
Volume: 54
Issue: 5
Copyright Statement: © 2020 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license http://creativecommons.org/licenses/by-nc-nd/4.0/
Keywords: Business & Management
1503 Business and Management
1505 Marketing
Publication Status: Published
Open Access location: https://doi.org/10.1016/j.lrp.2020.102045
Article Number: 102045
Online Publication Date: 2020-09-25
Appears in Collections:Imperial College Business School



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