Case-Based Asymmetric Modeling of Firms with High versus Low Outcomes in Implementing Changes in Direction

File Description SizeFormat 
Ren Revisit_Search_Scope_JBR_Final_May_29_2015.docAccepted version1.5 MBMicrosoft WordView/Open
Title: Case-Based Asymmetric Modeling of Firms with High versus Low Outcomes in Implementing Changes in Direction
Authors: Eisingerich, AB
Ren, S
Tsai, H-T
Item Type: Journal Article
Issue Date: 3-Jun-2015
Date of Acceptance: 29-May-2015
URI: http://hdl.handle.net/10044/1/23511
DOI: https://dx.doi.org/10.1016/j.jbusres.2015.05.007
ISSN: 0148-2963
Publisher: Elsevier
Start Page: 500
End Page: 507
Journal / Book Title: Journal of Business Research
Volume: 69
Issue: 2
Copyright Statement: © 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Keywords: Marketing
MD Multidisciplinary
Publication Status: Published
Appears in Collections:Imperial College Business School



This item is licensed under a Creative Commons License Creative Commons