Defining the business ecosystem of peer-to-peer electricity trading

Abstract

Purpose: The purpose of this paper is to introduce the value proposition and structure of the business ecosystem of peer-to-peer electricity trading through a future oriented approach. Design/Methodology/Approach: This study follows a qualitative approach. It conducts conceptual analyses by utilizing previously validated tools in similar contexts. First, different views on business ecosystems are introduced and an argument is made to justify an ecosystem perspective for peerto-peer electricity trading. Second, the value proposition of the peer-to-peer electricity trading ecosystem is identified by utilising a meta-model which consists of four elements: end customer value, business value (shareholder value), collaborative value (business value to the supply chain) and societal value (value creation in the supply chain and control of negative externalities). Third, based on the structural view of business ecosystems, the study identifies actors, positions, links, and activities in the traditional electricity trading. And last, (structural) changes of the ecosystem for peer-to-peer electricity trading are discussed. Findings: This paper elaborates the business ecosystem of peer-to-peer electricity trading and highlights the structural changes it imposes to the status quo. Practical and social implications: The ecosystem construct adds insights into actors’ ecosystem strategy regarding their business models for peer-to-peer electricity trading as well as into the governance of this type of trading. It provides a comprehensive view for policy makers. It enhances the research designs in detailed aspects of the peer-to-peer electricity trading by providing a wide lense. Originality/Value: The identified business ecosystem of peer-to-peer electricity trading provides a comprehensive, multi-stakeholder perspective to incorporate complexities and include externalities.