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The authenticity playbook: how to build authenticity in influencer marketing
File(s)
Author(s)
Duffek, Barbara
Merlo, Omar
Eisingerich, Andreas
Type
Journal Article
Date Acceptance
2025-12-06
Citation
Management and Business Review
URI
ISSN
2694-104X
Publisher
SAGE
Journal / Book Title
Management and Business Review
Copyright Statement
Copyright This paper is embargoed until publication. Once published the author’s accepted manuscript will be made available under a CC-BY License in accordance with Imperial’s Research Publications Open Access policy (www.imperial.ac.uk/oa-policy).
License URL
Publication Status
Accepted