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Results 11-20 of 20
Publication DateTitleAuthor(s)
1-Nov-2015Service Firm Performance Transparency: How, When, and Why Does It Pay Off?Liu, Y; Eisingerich, AB; Auh, S; Merlo, O; Chun, HEH
1-Aug-2015Examining the role of gamification and use of mHealth apps in the context of smoking cessation: A review of extant knowledge and outlookSherwani, Y; Ahmed, M; Muntasir, M; El-Hilly, A; Iqbal, S, et al
1-Aug-2017Unraveling the customer education paradox: when, and how, should firms educate their customers?Bell, SJ; Auh, S; Eisingerich, AB
18-Apr-2018Evaluation of two mobile health apps in the context of smoking cessation: qualitative study of cognitive behavioral therapy (CBT) versus non-CBT-based digital solutions.Tudor-Sfetea, C; Rabee, R; Najim, M; Amin, N; Chadha, M, et al
15-Jun-2018Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and InspirationLin, Y; Tudor-Sfetea, C; Siddiqui, S; Sherwani, Y; Ahmed, M, et al
1-May-2018Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C marketsLiu, Y; Foscht, T; Eisingerich, AB; Tsai, H
11-Jun-2018Digital transformation and possession attachment: examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologiesFritze, M; Eisingerich, AB; Benkenstein, M
30-Jun-2016Tailoring and utilising gamification to facilitate behaviour changeBharamgoudar, R; Elmqvist, K; Qiu, S; Rigaudy, M; Vink, J, et al
-Brand-self connections and brand prominence as drivers of employee brand attachmentGill-Simmen, L; MacInnis, D; Eisingerich, AB; Park, CW
13-Jul-2018How an environment of stress and social risk shapes student engagement with social media as potential digital learning platforms: qualitative studyHartnup, B; Dong, L; Eisingerich, AB