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Results 1-10 of 13
Publication DateTitleAuthor(s)
1-Oct-2015Strategic benefits of low fit brand extensions: When and why?Chun, HH; Park, CW; Eisingerich, AB; MacInnis, DJ
21-Apr-2017Building an empire with relationshipsEisingerich, AB; Vatter, Z
21-Apr-2017The Art of MarketingEisingerich, AB; So, YWG; Dong, L
21-Apr-2017A case of comic reflection with a cause: Ellen DeGeneresEisingerich, AB; Bettanin, S; Dong, L
21-Apr-2017Snap!Eisingerich, AB; Lin, Y; Berry, G
1-Jan-2012Views of policymakers, healthcare workers and NGOs on HIV pre-exposure prophylaxis (PrEP): a multinational qualitative studyWheelock, A; Eisingerich, AB; Gomez, GB; Gray, E; Dybul, MR, et al
1-Mar-2010How can clusters sustain performance? The role of network strength, network openness, and environmental uncertaintyEisingerich, AB; Bell, SJ; Tracey, P
15-Sep-2016Veuve Clicquot: entrepreneurial thinking and brand value creationEisingerich, AB; Lin, Y; Grew, C
3-Jun-2015Case-Based Asymmetric Modeling of Firms with High versus Low Outcomes in Implementing Changes in DirectionEisingerich, AB; Ren, S; Tsai, H-T
27-Jan-2015Attitudes and acceptance of oral and parenteral HIV preexposure prophylaxis among potential user groups: a multinational study.Eisingerich, AB; Wheelock, A; Gomez, GB; Garnett, GP; Dybul, MR, et al