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Maneuvering in poor visibility: how firms play the ecosystem game when uncertainty is high

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Title: Maneuvering in poor visibility: how firms play the ecosystem game when uncertainty is high
Authors: Dattee, B
Alexy, O
Autio, ET
Item Type: Journal Article
Abstract: Innovation ecosystems are increasingly regarded as important vehicles to create and capture value from complex value propositions. While current literature assumes these value propositions can be known ex-ante and an appropriate ecosystem design derived from them, we focus instead on generative technological innovations that enable an unbounded range of potential value propositions, hence offering no clear guidance to firms. To illustrate our arguments, we inductively study two organizations, each attempting to create two novel ecosystems around new technological enablers deep in their industry architecture. We highlight how ecosystem creation in such conditions is a systemic process driven by coupled feedback loops, which organizations must try to control dynamically: firms first make the switch to creating the ecosystem following an external pull to narrow down the range of potential applications; then need to learn to keep up with ecosystem dynamics by roadmapping and preempting, while simultaneously enacting resonance. Dynamic control further entails counteracting the drifting away of the nascent ecosystem from the firm's idea of future value creation and the sliding of its intended control points for value capture. Our findings shed new light on strategy and control in emerging ecosystems, and provide guidance to managers on playing the ecosystem game.
Issue Date: 20-Apr-2018
Date of Acceptance: 25-Apr-2017
URI: http://hdl.handle.net/10044/1/48553
DOI: https://dx.doi.org/10.5465/amj.2015.0869
ISSN: 1535-3990
Publisher: Academy of Management
Journal / Book Title: Academy of Management Journal
Volume: 61
Issue: 2
Sponsor/Funder: Aalto University Foundation
Funder's Grant Number: N/A
Keywords: Social Sciences
Business
Management
Business & Economics
VALUE CREATION
INNOVATION ECOSYSTEMS
ORGANIZATION SCIENCE
BUSINESS STRATEGY
RESEARCH AGENDA
INDUSTRY
METHODOLOGY
COMPETITION
ADVANTAGE
PLATFORMS
1503 Business And Management
1505 Marketing
Business & Management
Publication Status: Published
Online Publication Date: 2017-05-11
Appears in Collections:Imperial College Business School



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