Combining logics to transform organizational agency: blending industry and art at Alessi

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Title: Combining logics to transform organizational agency: blending industry and art at Alessi
Author(s): Dalpiaz, E
Rindova, V
Ravasi, D
Item Type: Journal Article
Abstract: To understand how organizations combine conflicting institutional logics strategically to create and pursue new market opportunities, we conducted an in-depth longitudinal study of the multiple efforts of the Italian manufacturer of household goods Alessi to combine the logics of industrial manufacturing and cultural production. Over three decades, Alessi developed three different strategies to combine normative elements of the two logics, using each strategy to envision and pursue different market opportunities. By combining the logics of industrial manufacturing and cultural production, Alessi was able to envision new possibilities for value creation and to enact them through innovation in product design. The three strategies triggered a common set of mechanisms through which the purposeful combining of logics enabled the pursuit of opportunity, while each strategy structured the process differently. We develop a theoretical model linking the development of recombinant strategies to the dynamic restructuring of organizational agency and the related capacity to create and pursue new market opportunities. Our findings and theoretical insights advance understanding of the processes through which organizations challenge taken-for-granted beliefs and practices to create new market opportunities, use logics as resources to enable embedded agency, and design hybrid organizational arrangements.
Publication Date: 26-Feb-2016
Date of Acceptance: 26-Feb-2016
URI: http://hdl.handle.net/10044/1/32099
DOI: https://dx.doi.org/10.1177/0001839216636103
ISSN: 1930-3815
Publisher: SAGE Publications
Start Page: 347
End Page: 392
Journal / Book Title: Administrative Science Quarterly
Volume: 61
Issue: 3
Copyright Statement: The final, definitive version of this paper has been published in Administrative Science Quarterly by Sage Publications Ltd, All rights reserved. © SAGE Publications Ltd, 2016. It is available at: http://dx.doi.org/10.1177/0001839216636103
Keywords: Social Sciences
Business
Management
Business & Economics
institutional complexity
multiple institutional logics
hybrid organizations
opportunity creation
design innovation
cultural production
COMPETING INSTITUTIONAL LOGICS
HYBRID ORGANIZATIONS
CULTURAL INDUSTRIES
MULTILEVEL MODEL
FIELD
ENTREPRENEURSHIP
CREATION
RESPONSES
DYNAMICS
COMPLEXITY
Business & Management
1503 Business And Management
1505 Marketing
Publication Status: Published
Appears in Collections:Imperial College Business School



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