The styling process

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Title: The styling process
Author(s): Milburn, C
Childs, PRN
Item Type: Conference Paper
Abstract: The automotive sector is a mature market with the consumer having increasingly more choice and as a result a greater influence on the design of new products. This paper outlines the complexity of the design process, the importance of image and branding and suggests, using an example, a possible way forward to meet the needs of the sophisticated consumer. In particular the trend for consolidation in the automotive sector is challenged as an avenue for success in favour of a leaner design process to meet the timescales of consumer interest.
Editor(s): Childs, PRN
Stobart, RK
Publication Date: 31-Dec-2001
Date of Acceptance: 1-Sep-2001
ISBN: 1860583245
Publisher: Professional Engineering Publishing
Start Page: 275
End Page: 287
Journal / Book Title: Total Vehicle Technology: Challenging Current Thinking
Conference Name: Total Vehicle Technology Conference 2001
Place of Publication: Bury St Edmunds and London
Publication Status: Published
Start Date: 2001-09-18
Finish Date: 2001-09-19
Conference Place: University of Sussex, Brighton
Appears in Collections:Faculty of Engineering

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