Is exposure to social media advertising and promotion associated with e-cigarette use? evidence from Indonesia.

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Title: Is exposure to social media advertising and promotion associated with e-cigarette use? evidence from Indonesia.
Authors: Wulan, WR
Kusuma, D
Nurjanah, N
Aprianti, A
Ahsan, A
Item Type: Journal Article
Abstract: BACKGROUND: E-cigarette use is a growing public health concern globally, including in Indonesia. OBJECTIVE: Our study aimed to assess whether exposure to advertising and promotion in social media is associated with e-cigarette use in Indonesia, an upper-middle-income country. METHODS: We conducted mixed-method research including quantitative and qualitative methods. For the quantitative methods, we did an online survey in the five largest cities in the country with 1,239 participants during September-October 2020. For the qualitative method, we conducted an in-person focused group discussion during November 2020 (while complying to the COVID-19 protocols). RESULTS: We found high rates of e-cigarette ever use (29%) and current use (13%) among study participants. There was high exposure to e-cigarette advertising and promotion in social media, with a majority of participants (84%) reported ever seeing e-cigarette adverts or promotions on Facebook, Instagram, YouTube, and others. Both high rates of e-cigarette use and exposure to social media advertising are associated. Participants reported ever seeing adverts and promotions were 2.91 times and 2.82 times more likely ever to use and currently use e-cigarettes, respectively, after controlling for socioeconomic factors, region, and cigarette smoking status. CONCLUSION: Exposure to social media advertising and promotion is associated with e-cigarette use in Indonesia.
Issue Date: 1-Apr-2022
Date of Acceptance: 4-Nov-2021
URI: http://hdl.handle.net/10044/1/96688
DOI: 10.31557/APJCP.2022.23.4.1257
ISSN: 2476-762X
Publisher: West Asia Organization for Cancer Prevention
Start Page: 1257
End Page: 1262
Journal / Book Title: Asian Pacific Journal of Cancer Prevention
Volume: 23
Issue: 4
Copyright Statement: © 2022 The Author(s). This work is licensed under a Creative Commons AttributionNon Commercial 4.0 International License.
Keywords: Indonesia
Promotion
Social Media
advertising
e-cigarette
Advertising
COVID-19
Electronic Nicotine Delivery Systems
Humans
Indonesia
Social Media
Vaping
Humans
Advertising
Indonesia
Social Media
Vaping
Electronic Nicotine Delivery Systems
COVID-19
Indonesia
Promotion
Social Media
advertising
e-cigarette
Advertising
COVID-19
Electronic Nicotine Delivery Systems
Humans
Indonesia
Social Media
Vaping
Publication Status: Published
Conference Place: Thailand
Open Access location: http://journal.waocp.org/article_90059.html
Online Publication Date: 2022-04
Appears in Collections:Imperial College Business School



This item is licensed under a Creative Commons License Creative Commons