Rituals are intentional behaviours with a distinct emotional outcome. They fill our lives with deeper meaning and are found everywhere from the workplace to the kitchen table.

We have made the Ritual Design Toolkit to help you understand rituals, how to harness them, and how to design them. In our own work, we have used the toolkit in a range of applications including enhancing key moments in a customer journey, helping people adopt healthier eating habits and building and strengthening communities.

The toolkit can be used for grand rituals and micro-interactions. Whether you are a manager of a team, a packaging designer, or a service enthusiast, you can find guidance here to build more meaningful moments into your work. The toolkit offers a ritual design process consisting of three main steps: scoping, creating and testing rituals.