A fuzzy front end model for concurrent specification in new product development

Abstract

This research reports on the development of a new model for an early design stage in new product development (NPD) programmes called the Fuzzy Front End (FFE). The new FFE model aims at overcoming two kinds of limitations identified in previous FFE models. The first limitation concerns current trends in FFE model improvement including the need for a data-driven model, and to address agile development, incremental and radical NPDs, balanced explicitness and responsiveness characteristics, and balanced procedural and performative structures. The second limitation concerns deficiencies in the performance structure and operating mechanism regarding contextual performance and concurrent collaboration. This means that performances in the FFE do not systematically link with each other, either in a single functional domain or multidimensionally across diverse functional domains, but instead exist independently. A pragmatic-prescriptive model has been functionally embodied by analysing real-world FFE scenarios using inductive reasoning. The model is data-driven with a performative structure wherein parameters can interlock for contextual performance and concurrent collaboration throughout the entire FFE process. With this interlocking structure, once an initial parameter is produced, all remaining parameters considered from both perspectives can be obtained successively. This model allows performers to explicitly understand the purpose and roles of parameters and their relationships from both perspectives when processing parameters. The model thus leads to more agile FFE execution by reducing the iterative work needed to correct defective parameters which have not been handled with contextual performance and concurrent collaboration in mind but instead exist independently. A theoretical-descriptive model, produced by validating the developed pragmatic-prescriptive model, using deductive reasoning, consists of mathematical formulas, providing the underlying concept of an overall FFE as well as that of its parts. Consequently, the pragmatic-prescriptive model can serve as functional performance guidance, while the theoretical-descriptive model can serve as conceptual performance guidance when employing the pragmatic-prescriptive model.