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“I am most grateful...” using gratitude to improve the sense of relatedness and motivation for online volunteerism

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Title: “I am most grateful...” using gratitude to improve the sense of relatedness and motivation for online volunteerism
Authors: Calvo, R
Naqshbandi, K
Liu, C
Taylor, S
Lim, R
Ahmadpour, N
Item Type: Journal Article
Abstract: Volunteering benefits those who receive and those who provide help. Yet barriers can inhibit engagement with and motivation for volunteering activities. Online environments on one hand help to lower some of these barriers, but on the other hand they can introduce new obstacles specially when the medium transforms the social interactions important to volunteers. We study the motivational drivers of online volunteering, and how those are affected by design. Specifically, we focus on relatedness as a source of motivation. We describe two studies with volunteers that help medical students to learn and improve their communication skills through mock interviews in an educational program. The volunteers can participate in the program face-to-face or through an online platform. The first study consisted of a survey (n = 66 volunteers), two workshops and one interview (n = 12 volunteers) in which we explored volunteer demographics, motivations, psychological needs, and experiences. Findings suggested relatedness can be an important indicator of volunteer motivations. In the second study, we added a feature to the online platform to display personal gratitude messages from student beneficiaries to the volunteers in order to improve the experience of relatedness between them. In total, n = 30 volunteers completed 196 sessions. We used survey and system data to assess the impact of gratitude on perceived relatedness, motivation, and behavior (immediate, booked, and completed appointments). Results showed that the expression of gratitude by the beneficiary significantly affected the volunteer’s experience of relatedness which then correlated with immediate appointments booking behavior by each volunteer. The implications for design of online volunteering systems are discussed.
Issue Date: 26-Aug-2020
Date of Acceptance: 19-Mar-2020
URI: http://hdl.handle.net/10044/1/78099
DOI: 10.1080/10447318.2020.1746061
ISSN: 1044-7318
Publisher: Taylor and Francis
Start Page: 1325
End Page: 1341
Journal / Book Title: International Journal of Human-Computer Interaction
Volume: 36
Issue: 14
Copyright Statement: © 2020 The Author(s). Published with license by Taylor & Francis Group, LLCThis is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/),which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Keywords: Science & Technology
Technology
Computer Science, Cybernetics
Ergonomics
Computer Science
Engineering
SATISFACTION
PERFORMANCE
RECIPROCITY
STRATEGIES
DESIGN
08 Information and Computing Sciences
16 Studies in Human Society
Human Factors
Publication Status: Published
Online Publication Date: 2020-04-09
Appears in Collections:Dyson School of Design Engineering
Faculty of Engineering



This item is licensed under a Creative Commons License Creative Commons