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A Big Picture Approach to (C)SR: Where Are We Now?

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Title: A Big Picture Approach to (C)SR: Where Are We Now?
Authors: Hemingway, CA
Item Type: Chapter
Abstract: My approach comprises two main points. I begin by reiterating my proposed argument that corporate social responsibility develops within organisations, over time, in four general phases and that practitioner attitudes are moving away from the dominant phase of social responsibility (SR) as public relations activity (Hemingway, 2013). The financial crash of 2008 was the catalyst for this marked gear shift in the awareness of organisational ‘ethics’ and ‘morality’ (SR) that was previously confined to the concerns of the business ethics scholars. Second, I contend that the legitimacy and credibility of SR in business schools is lagging behind that shift due to misunderstandings about its relevance, the obsession with performance metrics and a lack of political will in some cases. In the final part of this article, I suggest ways forward for research, teaching and practice.
Editors: Schwartz, M
Harris, H
Comer, DR
Issue Date: 4-Sep-2019
URI: http://hdl.handle.net/10044/1/74609
DOI: 10.1108/S1529-209620190000021005
ISBN: 978-1-83867-005-4
Publisher: Emerald
Start Page: 15
End Page: 31
Journal / Book Title: The Next Phase of Business Ethics: Celebrating 20 Years of Research in Ethical Issues in Organizations.
Research in Ethical Issues in Organizations
Volume: 21
Copyright Statement: © 2019 Emerald Publishing Limited. Emerald allows authors to deposit their AAM under the Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0). To do this, the deposit must clearly state that the AAM is deposited under this licence and that any reuse is allowed in accordance with the terms outlined by the licence. To reuse the AAM for commercial purposes, permission should be sought by contacting permissions@emeraldinsight.com.
Keywords: 1503 Business and Management
1699 Other Studies in Human Society
2201 Applied Ethics
Online Publication Date: 2019-09-04
Appears in Collections:Imperial College Business School
Grantham Institute for Climate Change