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Social success of perfumes

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Title: Social success of perfumes
Authors: Vasiliauskaite, V
Evans, TS
Item Type: Journal Article
Abstract: We study data on perfumes and their odour descriptors-notes-to understand how note compositions, called accords, influence successful fragrance formulas. We obtain accords which tend to be present in perfumes that receive significantly more customer ratings. Our findings show that the most popular notes and the most over-represented accords are different to those that have the strongest effect to the perfume ratings. We also used network centrality to understand which notes have the highest potential to enhance note compositions. We find that large degree notes, such as musk and vanilla as well as generically-named notes, e.g. floral notes, are amongst the notes that enhance accords the most. This work presents a framework which would be a timely tool for perfumers to explore a multidimensional space of scent compositions.
Issue Date: 3-Jul-2019
Date of Acceptance: 6-Jun-2019
URI: http://hdl.handle.net/10044/1/72348
DOI: https://dx.doi.org/10.1371/journal.pone.0218664
ISSN: 1932-6203
Publisher: Public Library of Science (PLoS)
Journal / Book Title: PLoS ONE
Volume: 14
Issue: 7
Copyright Statement: © 2019 Vasiliauskaite, Evans. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Keywords: General Science & Technology
MD Multidisciplinary
Publication Status: Published
Conference Place: United States
Article Number: ARTN e0218664
Online Publication Date: 2019-07-03
Appears in Collections:Physics
Theoretical Physics



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