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Issue DateTitleAuthor(s)
1-Aug-2015Examining the role of gamification and use of mHealth apps in the context of smoking cessation: A review of extant knowledge and outlookSherwani, Y; Ahmed, M; Muntasir, M; El-Hilly, A; Iqbal, S, et al
1-Nov-2015Service Firm Performance Transparency: How, When, and Why Does It Pay Off?Liu, Y; Eisingerich, AB; Auh, S; Merlo, O; Chun, HEH
1-Oct-2015Strategic benefits of low fit brand extensions: When and why?Chun, HH; Park, CW; Eisingerich, AB; MacInnis, DJ
3-Jun-2015Case-Based Asymmetric Modeling of Firms with High versus Low Outcomes in Implementing Changes in DirectionEisingerich, AB; Ren, S; Tsai, H-T
27-Jan-2015Attitudes and acceptance of oral and parenteral HIV preexposure prophylaxis among potential user groups: a multinational study.Eisingerich, AB; Wheelock, A; Gomez, GB; Garnett, GP; Dybul, MR, et al