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|1-Aug-2015||Examining the role of gamification and use of mHealth apps in the context of smoking cessation: A review of extant knowledge and outlook||Sherwani, Y; Ahmed, M; Muntasir, M; El-Hilly, A; Iqbal, S, et al|
|1-Nov-2015||Service Firm Performance Transparency: How, When, and Why Does It Pay Off?||Liu, Y; Eisingerich, AB; Auh, S; Merlo, O; Chun, HEH|
|1-Oct-2015||Strategic benefits of low fit brand extensions: When and why?||Chun, HH; Park, CW; Eisingerich, AB; MacInnis, DJ|
|3-Jun-2015||Case-Based Asymmetric Modeling of Firms with High versus Low Outcomes in Implementing Changes in Direction||Eisingerich, AB; Ren, S; Tsai, H-T|
|27-Jan-2015||Attitudes and acceptance of oral and parenteral HIV preexposure prophylaxis among potential user groups: a multinational study.||Eisingerich, AB; Wheelock, A; Gomez, GB; Garnett, GP; Dybul, MR, et al|