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Issue DateTitleAuthor(s)
1-Nov-2015Service Firm Performance Transparency: How, When, and Why Does It Pay Off?Liu, Y; Eisingerich, AB; Auh, S; Merlo, O; Chun, HEH
1-Aug-2017Unraveling the customer education paradox: when, and how, should firms educate their customers?Bell, SJ; Auh, S; Eisingerich, AB

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