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Results 11-20 of 21
Item hits:
Issue DateTitleAuthor(s)
21-Apr-2017The Art of MarketingEisingerich, AB; So, YWG; Dong, L
21-Apr-2017Snap!Eisingerich, AB; Lin, Y; Berry, G
1-Aug-2017Unraveling the customer education paradox: when, and how, should firms educate their customers?Bell, SJ; Auh, S; Eisingerich, AB
30-Jun-2016Tailoring and utilising gamification to facilitate behaviour changeBharamgoudar, R; Elmqvist, K; Qiu, S; Rigaudy, M; Vink, J, et al
3-Jun-2015Case-Based Asymmetric Modeling of Firms with High versus Low Outcomes in Implementing Changes in DirectionEisingerich, AB; Ren, S; Tsai, H-T
27-Jan-2015Attitudes and acceptance of oral and parenteral HIV preexposure prophylaxis among potential user groups: a multinational study.Eisingerich, AB; Wheelock, A; Gomez, GB; Garnett, GP; Dybul, MR, et al
21-Apr-2017Building an empire with relationshipsEisingerich, AB; Vatter, Z
15-Sep-2016Veuve Clicquot: entrepreneurial thinking and brand value creationEisingerich, AB; Lin, Y; Grew, C
18-Apr-2018Evaluation of two mobile health apps in the context of smoking cessation: qualitative study of cognitive behavioral therapy (CBT) versus non-CBT-based digital solutions.Tudor-Sfetea, C; Rabee, R; Najim, M; Amin, N; Chadha, M, et al
1-Dec-2019Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individualsAng, D; Liu, Y; Eisingerich, AB