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Results 1-10 of 21
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Issue DateTitleAuthor(s)
1-May-2018Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C marketsLiu, Y; Foscht, T; Eisingerich, AB; Tsai, H
1-Aug-2015Examining the role of gamification and use of mHealth apps in the context of smoking cessation: A review of extant knowledge and outlookSherwani, Y; Ahmed, M; Muntasir, M; El-Hilly, A; Iqbal, S, et al
1-Nov-2015Service Firm Performance Transparency: How, When, and Why Does It Pay Off?Liu, Y; Eisingerich, AB; Auh, S; Merlo, O; Chun, HEH
1-Mar-2010How can clusters sustain performance? The role of network strength, network openness, and environmental uncertaintyEisingerich, AB; Bell, SJ; Tracey, P
1-Jan-2012Views of policymakers, healthcare workers and NGOs on HIV pre-exposure prophylaxis (PrEP): a multinational qualitative studyWheelock, A; Eisingerich, AB; Gomez, GB; Gray, E; Dybul, MR, et al
13-Jul-2018How an environment of stress and social risk shapes student engagement with social media as potential digital learning platforms: qualitative studyHartnup, B; Dong, L; Eisingerich, AB
15-Mar-2018Brand-self connections and brand prominence as drivers of employee brand attachmentGill-Simmen, L; MacInnis, D; Eisingerich, AB; Park, CW
15-Jun-2018Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and InspirationLin, Y; Tudor-Sfetea, C; Siddiqui, S; Sherwani, Y; Ahmed, M, et al
1-Oct-2015Strategic benefits of low fit brand extensions: When and why?Chun, HH; Park, CW; Eisingerich, AB; MacInnis, DJ
21-Apr-2017A case of comic reflection with a cause: Ellen DeGeneresEisingerich, AB; Bettanin, S; Dong, L