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The Art of Marketing
File | Description | Size | Format | |
---|---|---|---|---|
![]() | 497.17 kB | Adobe PDF | View/Open |
Title: | The Art of Marketing |
Authors: | Eisingerich, AB So, YWG Dong, L |
Item Type: | Working Paper |
Issue Date: | 21-Apr-2017 |
URI: | http://hdl.handle.net/10044/1/45907 |
ISSN: | 1744-6783 |
Publisher: | Imperial College Business School |
Copyright Statement: | Copyright © the authors 2014. All rights reserved |
Publication Status: | Published |
Appears in Collections: | Imperial College Business School |