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The Art of Marketing
| File | Description | Size | Format | |
|---|---|---|---|---|
 Eisingerich 2017-02.pdf | 497.17 kB | Adobe PDF | View/Open |
| Title: | The Art of Marketing |
| Authors: | Eisingerich, AB So, YWG Dong, L |
| Item Type: | Working Paper |
| Issue Date: | 21-Apr-2017 |
| URI: | http://hdl.handle.net/10044/1/45907 |
| ISSN: | 1744-6783 |
| Publisher: | Imperial College Business School |
| Copyright Statement: | Copyright © the authors 2014. All rights reserved |
| Publication Status: | Published |
| Appears in Collections: | Imperial College Business School |