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From changing cognitions to changing the context: a dual-route model of behaviour change

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Title: From changing cognitions to changing the context: a dual-route model of behaviour change
Authors: Vlaev, I
Dolan, P
Item Type: Report
Abstract: Existing theories of behaviour change in psychology and behavioural economics rely mostly on changing cognitions and incentives as a route to altering behavioural responses. We propose a more general reflective-automatic model (RAM), which postulates that, in addition to cognitive change, interventions can also rely exclusively on contextual change as an alternative route to behaviour change. RAM is a dual-process model which assumes that these two routes rely predominantly on different information processing systems – the reflective system is in charge of changing cognitions and the automatic system responds to changing the context. We also identify four processes: salience, norms, affect, and priming (SNAP), which can bring about behaviour change by relying mainly on the automatic system. The SNAP processes might be important targets for population-wide behaviour change initiatives and have important implications for psychological research, health promotion and policy analysis
Content Version: Working Paper
Issue Date: 23-Jun-2009
URI: http://hdl.handle.net/10044/1/4197
Publisher Link: www.imperial.ac.uk/business-school
DOI: https://doi.org/10.25561/4197
ISSN: 1744-6783
Publisher: Imperial College Business School
Start Page: 1
End Page: 94
Series/Report no.: From changing cognitions to changing the context: a dual-route model of behaviour change
Copyright Statement: © Imperial College Business School 2009
Report Number: 2009/04
Appears in Collections:Imperial College Business School