Veuve Clicquot: entrepreneurial thinking and brand value creation

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Title: Veuve Clicquot: entrepreneurial thinking and brand value creation
Authors: Eisingerich, AB
Lin, Y
Grew, C
Item Type: Working Paper
Issue Date: 15-Sep-2016
URI: http://hdl.handle.net/10044/1/40230
ISSN: 1744-6783
Publisher: Imperial College Business School
Publication Status: Published
Appears in Collections:Imperial College Business School



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