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The dynamic nature of social accounts: an examination of how interpretive processes impact on account effectiveness

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Title: The dynamic nature of social accounts: an examination of how interpretive processes impact on account effectiveness
Authors: Barlow, JG
Tucker, DA
Hendy, J
Item Type: Journal Article
Abstract: Social accounts are a powerful tool in influencing the behavior of organizational members during major change. Examination of their effectiveness has largely focused on the design of accounts to influence behavioral and affective responses. However, when used in real life practice, more individualized, interpretive and agentic responses to social accounts have been found to influence effectiveness. Using an example of large-scale organizational change, moving from one hospital facility to another, we explore the dynamic and contextual interpretation of social accounts over time. Our findings expand social account theory by examining how potentially successful change communications are derailed by the relevance of the account in relation to an individual's past, by the individuals' ability to express agency and by temporality; how over time, lived experience can alter the perceived truthfulness of an account and alter its potency.
Issue Date: 1-Jul-2016
Date of Acceptance: 24-Jun-2016
URI: http://hdl.handle.net/10044/1/34055
DOI: https://dx.doi.org/10.1016/j.jbusres.2016.06.014
ISSN: 0148-2963
Publisher: Elsevier
Start Page: 6079
End Page: 6087
Journal / Book Title: Journal of Business Research
Volume: 69
Issue: 12
Copyright Statement: © 2016, Elsevier Ltd. All rights reserved. This manuscript is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Sponsor/Funder: Engineering & Physical Science Research Council (EPSRC)
Engineering & Physical Science Research Council (EPSRC)
Funder's Grant Number: EP/D039614/1
EP/I029788/1
Keywords: Social Sciences
Business
Business & Economics
Organizational change
Social account
Time
Communication
Interpretation
ORGANIZATIONAL-CHANGE
STRATEGIC AMBIGUITY
SENSEMAKING
EXPLANATIONS
PERFORMANCE
ACCEPTANCE
STORIES
OFFERS
POWER
Marketing
MD Multidisciplinary
Publication Status: Published
Appears in Collections:Imperial College Business School