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Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules

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Title: Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
Authors: Gonzalez, J
Sismeiro, C
Dutta, S
Stern, P
Item Type: Journal Article
Issue Date: 1-Dec-2008
URI: http://hdl.handle.net/10044/1/18161
DOI: http://dx.doi.org/10.1016/j.ijresmar.2008.08.002
ISSN: 0167-8116
Publisher: ELSEVIER SCIENCE BV
Start Page: 247
End Page: 260
Journal / Book Title: INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Volume: 25
Issue: 4
Copyright Statement: Copyright © 2008 Elsevier Ltd. All rights reserved. NOTICE: this is the author’s version of a work that was accepted for publication in International Journal of Research in Marketing. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Research in Marketing, 25(4), 2008. DOI:10.1016/j.ijresmar.2008.08.002
Publication Status: Published
Appears in Collections:Imperial College Business School