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Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line.

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Title: Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line.
Authors: Verhoef, PC
Pauwels, K
Tuk, MA
Item Type: Journal Article
Issue Date: 31-Jul-2012
URI: http://hdl.handle.net/10044/1/15639
DOI: http://dx.doi.org/10.1111/j.1540-5885.2012.00925.x
ISSN: 0737-6782
Publisher: Wiley-Blackwell
Start Page: 559
End Page: 572
Journal / Book Title: Journal of Product Innovation Management
Volume: 4
Issue: 29
Copyright Statement: This is the peer reviewed version of the following article: Verhoef, P. C., Pauwels, K. H. and Tuk, M. A. (2012), Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market. Journal of Product Innovation Management, 29: 559–572, which has been published in final form at http://dx.doi.org/10.1111/j.1540-5885.2012.00925.x.  This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.
Publication Status: Published
Appears in Collections:Imperial College Business School