Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line.

Title:	Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line.
Authors:	Verhoef, PC Pauwels, K Tuk, MA
Item Type:	Journal Article
Issue Date:	31-Jul-2012
URI:	http://hdl.handle.net/10044/1/15639
DOI:	http://dx.doi.org/10.1111/j.1540-5885.2012.00925.x
ISSN:	0737-6782
Publisher:	Wiley-Blackwell
Start Page:	559
End Page:	572
Journal / Book Title:	Journal of Product Innovation Management
Volume:	4
Issue:	29
Copyright Statement:	This is the peer reviewed version of the following article: Verhoef, P. C., Pauwels, K. H. and Tuk, M. A. (2012), Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market. Journal of Product Innovation Management, 29: 559–572, which has been published in final form at http://dx.doi.org/10.1111/j.1540-5885.2012.00925.x.  This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.
Publication Status:	Published
Appears in Collections:	Imperial College Business School