An evaluation of Amazon’s Mechanical Turk, its rapid rise, and its effective use

Abstract

Over the past 2 decades, many social scientists have expanded their data-collection capabilities by using various online research tools. In the 2011 article “Amazon’s Mechanical Turk: A new source of inexpensive, yet high-quality, data?” in Perspectives on Psychological Science, Buhrmester, Kwang, and Gosling introduced researchers to what was then considered to be a promising but nascent research platform. Since then, thousands of social scientists from seemingly every field have conducted research using the platform. Here, we reflect on the impact of Mechanical Turk on the social sciences and our article’s role in its rise, provide the newest data-driven recommendations to help researchers effectively use the platform, and highlight other online research platforms worth consideration.