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Can national brand over-the-counter (OTC) analgesics compete effectively with low-cost supermarket private-label products in the UK?
Author(s)
Willoughby, Martin
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2011
URI
Format Extent
2944530 bytes
Creator
Willoughby, Martin
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA