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More Than Just a Cup of coffee? Public perception of the success of Starbucks' branding strategy
Author(s)
Bulgakbayeva, Aizhan
Type
Dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
113589 bytes
Creator
Bulgakbayeva, Aizhan
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management