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An analysis of the brand strategy used by UEFA for the Champions League
Author(s)
Platt, James
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
224509 bytes
Creator
Platt, James
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management