The digital undertow and institutional displacement: a sociomaterial approach
Author(s)
Orlikowski, WJ
Scott, SV
Type
Journal Article
Abstract
As “the digital” becomes pervasive within organizations and industries, it is increasingly evident that how we live, work, connect, coordinate, and govern are being significantly changed by digitalization. Many of these digital transformations are highly visible and dramatic, involving a purposeful repositioning and restructuring of organizations and industries. But in addition to these direct and visible changes, we argue that processes of digitalization are also producing less visible transformations in core institutional values, norms, and rules, which are indirectly, yet more profoundly, reconfiguring how organizations and industries perform. Referencing findings from two different sectors, we posit that the corollary effects of waves of digitalization—what we conceptualize as the “digital undertow”—are generating a set of dynamics that are displacing institutional apparatuses from their positions of primacy and authority within industries. We further suggest that our conventional toolkits for studying organizational phenomena are not well equipped for examining such corollary effects of digitalization. In addressing this challenge, we consider how the relational and performative theorizing of strong sociomateriality provides a powerful analytic for investigating these effects and we highlight how it offers valuable insights into the institutional displacements arising in the digital undertow.
Date Issued
2023-06-16
Online Publication Date
2024-12-10T10:50:33Z
Date Acceptance
2023-04-01
ISSN
2631-7877
Publisher
SAGE Publications
Journal / Book Title
Organization Theory
Volume
4
Issue
2
Copyright Statement
© The Author(s) 2023. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Identifier
https://doi.org/10.1177/26317877231180898
Publication Status
Published
Date Publish Online
2023-06-16