A Strategic Review of the Peter Jones Customer Experience: Formulisation of a Customer Focused Strategy to Achieve Growth and Sustainable Advantage within the Retail Industry
Author(s)
Merchan, Edwin Alonso
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
Format Extent
2401219 bytes
Creator
Merchan, Edwin Alonso
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA
