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A study of consuming and adopting innovation: UK consumers' perception toward (Chinese) alternative medicine
Author(s)
Kuo, Nai-Chi
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
1239591 bytes
Creator
Kuo, Nai-Chi
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA