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Does Jaguars Customer Journey meet luxury automotive industry best practise?
Author(s)
Buchanan, David
Type
Dissertation
Version
Imperial Users only
Date Issued
2013
Date Awarded
2013
URI
Format Extent
1761217 bytes
Creator
Buchanan, David
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA