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Assessment of the Rationale for a Distinctive Marketing Strategy (Umbrella Branding) for a Global Wine Portfolio
Author(s)
Mahadavan, Lalitha
Type
Dissertation
Version
Imperial Users only
Date Issued
2017
Date Awarded
2017
URI
Creator
Mahadavan, Lalitha
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
Masters
Course Name
EMBA