Accurate thermal analysis of axial flux permanent magnet (AFPM) machines is crucial in predicting maximum power output. Stator convective heat transfer is one of the most important and least investigated heat transfer mechanisms and is the focus of this paper. Experimental measurements were undertaken using a thin-film electrical heating method, providing radially resolved steady state heat transfer data from an experimental rotor-stator system designed as a geometric mockup of a through-flow ventilated AFPM machine. The measurements are compared with computational fluid dynamics (CFD) simulations using both 2D axisymmetric and 3D models. These were found to give a conservative estimate of heat transfer, with inaccuracies near the edge and in the transitional flow regime. Predicted stator heat transfer was found to be relatively insensitive to the choice of turbulence model and the SST model was used for most of the simulations.