We consider auction mechanism design and performance analysis for data transactions in mobile social networks. Existing mobile network plans can result in some users ending a monthly plan with excess data, while others may have to pay a costly fee to buy more data. Thus we suggest data auctions with a single seller, or a multiple-seller networked data auction, that operate in mobile social networks, to deal with the asymmetry between extra unused data resources and urgent data demands. Based on earlier work on the analysis of auctions, we design the data transaction mechanism, and summarise the analysis on state transmission, stationary probabilities of the system, and the expected income for data sellers. To improve the efficiency and performance of the system, socially- aware mobility models are also proposed. The proposed data auction mechanisms and friendship-based mobility model are then simulated as operating on Flickr, a real-world online social network database. Results show that the number of data bidders in different auctions can be balanced through the proposed mobility model, and also increase the income per unit time of sellers in the networked data auction.