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Hotel Leela Venture Limited: A Case for Expansion and Diversification via Adopting a Downward Brand Extension Strategy
Author(s)
Krishnan, Priyanka
Type
Dissertation
Version
Imperial Users only
Date Issued
2013
Date Awarded
2013
URI
Format Extent
1565777 bytes
Creator
Krishnan, Priyanka
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA