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A Comprehensive Comparison of McDonalds' and Subway's Marketing Communication Mix
Author(s)
Alagakhani, Sana
Type
Dissertation
Version
Imperial Users only
Date Issued
2006
Date Awarded
2006
URI
Format Extent
3982523 bytes
Creator
Alagakhani, Sana
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management