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The analysis of the global brand strategies utilized by current Chinese companies
Author(s)
Fan, Yujian
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
1246350 bytes
Creator
Fan, Yujian
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management