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Analysing an Integrated Marketing Communication of Bumrungrad International Hospital and how Digital Media Encouraged its Competitiveness
Author(s)
Kitkungvan, Donya
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
1433270 bytes
Creator
Kitkungvan, Donya
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management