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Strategies for engaging and monetising the multi-platform consumer: An investigation of mobile internet user behaviour and the implications for online business.
Author(s)
Lund , Christopher James
Type
Dissertation
Version
Imperial Users only
Date Issued
2013
Date Awarded
2013
URI
Format Extent
839518 bytes
Creator
Lund , Christopher James
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA