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Can Starbucks Swim in the Blue Ocean? An Analysis of the Contemporary Market Space Creation and Sustainable Leadership Strategy
Author(s)
Ozkan, Onur
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
513127 bytes
Creator
Ozkan, Onur
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management