Behavioural Signals
Author(s)
Mishina, Yuri
Yu, Maxine
Mikolon, Sven
Type
Chapter
Abstract
This chapter provides an overview of how behavioural signalling differentially impacts the formation, reinforcement, and decline of social evaluations. Drawing from prior literature, the chapter acknowledges that behavioural signalling serves as a foundational driver across various social evaluations and distil the general manner in which it works across social evaluations. It then turns to the variations and idiosyncrasies that may arise for how behavioural signalling affects different social evaluations. To this end, the chapter examines the relationship between types of behaviour, sources of behaviour, behavioural frequency, and behavioural consistency in their roles in gaining, maintaining, or removing the evaluations, as well as how possession of the social evaluation may impact interpretations of subsequent behavioural signals. It explores the significance of these features in shaping diverse social evaluations and the distinct implications for each evaluation. The chapter concludes by pointing towards promising avenues for future research at the intersection of behavioural signalling and social evaluations.
Editor(s)
Zavyalova, Anastasiya
Rupert, Younger
Date Issued
2026-02-10
Citation
The Oxford Handbook of Organizational Social Evaluations, 2026
ISBN
9780198933137
0198933134
Publisher
Oxford University Press
Journal / Book Title
The Oxford Handbook of Organizational Social Evaluations
Copyright Statement
Copyright © Oxford University Press 2026.
Subjects
Business & Economics
Article Number
21