A strategic communication plan: addressing the new information needs in the context of COVID-19
File(s)
Published version
Author(s)
Moreira R N,
Araújo F,
Davids, J
Goiana da Silva, F
Ashrafian, H
Type
Chapter
Abstract
The 2019 SARS-CoV-2 pandemic became one of the most unprecedented disruptors of effective healthcare delivery encountered in the 21st century. Innovative strategies had to be developed and communicated to our increasingly interconnected healthcare systems to ensure that public health safety was maintained across the globe. However, this had to be achieved using both established technologies and newer innovations.
Nevertheless various initially untested forms of innovation that could enable communication such as virtual/augmented reality, video conferencing systems
like zoom etc., which had been available pre-pandemic, but had not gained ubiquity for healthcare needed to be refined, repurposed and deployed to support cross-border information dissemination and knowledge discovery
aiding governments, policy-makers, institutions and scientist to understand the extent of COVID-19 and better tackle the crisis.
Strategic communication planning was necessary during SARS-CoV-2 to help effective local to cross-border communication of treatment strategies for patients
suffering from the new severe acute respiratory distress syndrome of COVID-19.
A loco-regional case study presented by Centro Hospitalar Universitário de São João describes an approach to crisis communication during the SARSCoV-2 pandemic.
Nevertheless various initially untested forms of innovation that could enable communication such as virtual/augmented reality, video conferencing systems
like zoom etc., which had been available pre-pandemic, but had not gained ubiquity for healthcare needed to be refined, repurposed and deployed to support cross-border information dissemination and knowledge discovery
aiding governments, policy-makers, institutions and scientist to understand the extent of COVID-19 and better tackle the crisis.
Strategic communication planning was necessary during SARS-CoV-2 to help effective local to cross-border communication of treatment strategies for patients
suffering from the new severe acute respiratory distress syndrome of COVID-19.
A loco-regional case study presented by Centro Hospitalar Universitário de São João describes an approach to crisis communication during the SARSCoV-2 pandemic.
Editor(s)
Azzopardi Muscat, Natasha
Date Issued
2021-12-02
Citation
1st Meeting of the Minds: vol. 3, 2021, pp.78-82
ISBN
978-2-8325-1220-3
Publisher
Frontiers Media S.A.
Start Page
78
End Page
82
Journal / Book Title
1st Meeting of the Minds: vol. 3
Copyright Statement
© 2021 The copyright in the individual abstracts is owned by the author of each abstract or his/her employer unless otherwise stated. Each abstract, as well as the collection of abstracts, are published under a Creative Commons CC-BY 4.0 (attribution) licence (https://creativecommons.org/licenses/by/4.0/) and may thus be reproduced, translated, adapted and be the subject of derivative works provided the authors and Frontiers are attributed.
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