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The current competitiveness of Thai gold trading industry and the suggestion of appropriate marketing communication plan for Thing Lang Hong Company in order to strengthen its brand image
Author(s)
Wachirakaphan, Sittisak
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
570232 bytes
Creator
Wachirakaphan, Sittisak
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management