"Valuing your intelligence": Measuring the return on investment of Market / Competitive Intelligence"
Author(s)
Cohen, Nimrod
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
Format Extent
728684 bytes
Creator
Cohen, Nimrod
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA
