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Is America falling out of love with Starbucks? Sustaining brand equity in an era of killer competition
Author(s)
Stevenson, Katherine
Type
Dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
307675 bytes
Creator
Stevenson, Katherine
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management