Branding Strategy of Lenovo after Acquiring IBM's PC Division
Author(s)
Shang, Jieyun
Type
Dissertation
Version
Imperial Users only
Date Issued
2006
Date Awarded
2006
Format Extent
154558 bytes
Creator
Shang, Jieyun
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management
