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Brave Blog World?! The Impact of the Rise of Blog Marketing on Traditional Marketing Channels
Author(s)
Liao, Tse-Shiuan
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
255316 bytes
Creator
Liao, Tse-Shiuan
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management