From Product to Service: A Shift in Perspective for Jaguar Land Rover
Author(s)
Sorrentino, Angelo
Type
Dissertation
Version
Imperial Users only
Date Issued
2015
Date Awarded
2015
Creator
Sorrentino, Angelo
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
FTMBA